Bon appétit : an analysis of recall advertisements in the food industry
Joint Authors
Dieltjens, Sylvain M.
Heynderickx, Priscilla C.
Source
Dragoman : Journal of Translation Studies
Issue
Vol. 8, Issue 9 (31 May. 2019), pp.77-85, 9 p.
Publisher
Arabic Translators International
Publication Date
2019-05-31
Country of Publication
Belgium
No. of Pages
9
Main Subjects
Topics
Abstract EN
Over the last decades the number of recalls of faulty products has increased dramatically.
Since faulty products can seriously affect a reputation or an image, organisations have to react promptly to avoid further damage.
As such, a well-prepared crisis strategy is of the utmost importance.
After describing the literature on both recall advertisements and crisis frameworks, an analysis of 30 product recalls is presented.
The main focus is on the structure and the strategy used.
Companies tend to minimize the extent of the problem to protect their reputation.
American Psychological Association (APA)
Dieltjens, Sylvain M.& Heynderickx, Priscilla C.. 2019. Bon appétit : an analysis of recall advertisements in the food industry. Dragoman : Journal of Translation Studies،Vol. 8, no. 9, pp.77-85.
https://search.emarefa.net/detail/BIM-1452208
Modern Language Association (MLA)
Dieltjens, Sylvain M.& Heynderickx, Priscilla C.. Bon appétit : an analysis of recall advertisements in the food industry. Dragoman : Journal of Translation Studies Vol. 8, no. 9 (May. 2019), pp.77-85.
https://search.emarefa.net/detail/BIM-1452208
American Medical Association (AMA)
Dieltjens, Sylvain M.& Heynderickx, Priscilla C.. Bon appétit : an analysis of recall advertisements in the food industry. Dragoman : Journal of Translation Studies. 2019. Vol. 8, no. 9, pp.77-85.
https://search.emarefa.net/detail/BIM-1452208
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 85
Record ID
BIM-1452208