Towards marketing tourism and hospitality services in Egypt, Tunisia, and Lebanon as a mega destination
Other Title(s)
نحو تسويق خدمات السياحة والضيافة في مصر وتونس ولبنان كمقصد سياحي أعظم
Joint Authors
Ammar, Salamah A. M.
Abd al-Aziz, Tamir Ahmad
Hamdun, Hamid Ali Batikh
Source
Research Journal of the Faculty of Tourism and Hotels
Issue
Vol. 2022, Issue 12، ج. 1 (31 Dec. 2022), pp.37-67, 31 p.
Publisher
Mansoura University Faculty of Tourism and Hotels
Publication Date
2022-12-31
Country of Publication
Egypt
No. of Pages
31
Main Subjects
Topics
Abstract EN
In spite of opportunities and capabilities of tourism and hospitality services in Egypt, Tunisia, and Lebanon, they did not have a fair share of the international tourism movement.
This study aims at exploring the impacts of marketing tourism and hospitality services in the mentioned countries as a mega destination on increasing their market share.
A total of 200 questionnaires were distributed to a convenient sample of academic professors, tourism experts, and governmental officials from Egypt, Tunisia, Lebanon, Jordan and Turkey during June 2021 to March 2022.
105 valid samples were collected with a recovery rate of 52.5% .
The study indicates that based on the success factors and the obstacles concerning marketing tourism and hospitality services in Egypt, Tunisia, and Lebanon as a mega destination, it is predicted that there may be an increase in their market share.
Marketing tourism and hospitality services through this new trend achieves results better and lower cost than individual marketing for each country.
There is a need to create a kind of bloc or close cooperation between a group of Arab countries that are close geographically, culturally, religiously and socially in all fields, especially the tourism and hotel fields.
It is important to convince officials in Egypt, Tunisia, and Lebanon of the importance of marketing tourism and hotel services in the three countries as a mega destination.
American Psychological Association (APA)
Abd al-Aziz, Tamir Ahmad& Hamdun, Hamid Ali Batikh& Ammar, Salamah A. M.. 2022. Towards marketing tourism and hospitality services in Egypt, Tunisia, and Lebanon as a mega destination. Research Journal of the Faculty of Tourism and Hotels،Vol. 2022, no. 12، ج. 1, pp.37-67.
https://search.emarefa.net/detail/BIM-1453895
Modern Language Association (MLA)
Ammar, Salamah A. M.…[et al.]. Towards marketing tourism and hospitality services in Egypt, Tunisia, and Lebanon as a mega destination. Research Journal of the Faculty of Tourism and Hotels No. 12, p. 1 (Dec. 2022), pp.37-67.
https://search.emarefa.net/detail/BIM-1453895
American Medical Association (AMA)
Abd al-Aziz, Tamir Ahmad& Hamdun, Hamid Ali Batikh& Ammar, Salamah A. M.. Towards marketing tourism and hospitality services in Egypt, Tunisia, and Lebanon as a mega destination. Research Journal of the Faculty of Tourism and Hotels. 2022. Vol. 2022, no. 12، ج. 1, pp.37-67.
https://search.emarefa.net/detail/BIM-1453895
Data Type
Journal Articles
Language
English
Notes
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Record ID
BIM-1453895