مدى معرفة معلمي الجغرافيا للمهارات التدريسية و أثره في الأنشطة التسويقية المعزِّزة للصورة الذهنية في المنظمات التعليمية

Abstract EN

The study aims at identifying the level of familiarity with geography teachers with teaching skills and the level of marketing activities that enhance the mental image in educational organizations in the district of Mukalla.

It also aims to demonstrate the influence of geography teachers with teaching skills in marketing activities that enhance the mental image in educational organizations in Mukalla district.

The study community was composed of all students of the third literary level in the secondary schools of AI- Mukalla district, and they numbered (1267) male and female students.

As for the study sample, it consisted of (132) odd , who were chosen from a sample of secondary schools in Mukalla district, which amounted to (4) schools for boys and girls.

An analytical descriptive approach was used to analyze the study data.

The study reached the most impoltant results: that two of the teaching skills, namely (the use of educational aids and communication) do not significantly affect the marketing activities that enhance the mental image of educational organizations in the Mukalla district, whereas there are two teaching skills which are (professional, evaluation) have a significant effect on marketing activities that enhance the mental image of educational organizations in the district of Mukalla.

The study results also showed that the conelation between each of the teaching skills and the enhanced marketing activities of the mental image was weak.