أثر التسويق بالعلاقات في سلوك المستهلك بالتطبيق على شركة دال

Abstract EN

The research problem was that the consumer behavior of Dal Food Company suffers from fluctuation and this may be caused by marketing relations.

The problem of research is the following questions: Is there an impact of marketing relations in consumer behavior at Dal Food Company.

And what impact language and the impact of communication.

Is there a trace of commitment? And to what extent empathy affects.

And what is the impact of reciprocity.

Is there a trace of personality in consumer behavior.

The research aimed to investigate the impact of relationship marketing on consumer behavior at Dal Food Company.

And know the impact of language.

And to identify the impact of communication.

And study the impact of commitment.

And discuss the impact of empathy.

And know the impact of reciprocity.

Also, the study of the effect of personality on consumer behavior at Dal Food Company.

The study followed the following results: The study proved that there is a statistically significant relationship between marketing relations and consumer behavior.

The study proved that there is a statistically significant relationship between language and consumer behavior.

Respondents' responses ranged from 86% to 70% and the study showed that there is a statistically significant relationship between communication and consumer behavior.

Respondents' responses ranged from 86% to 70% and the study showed a statistically significant relationship between compliance and consumer behavior.

The respondents' answers ranged from 82% to 66%.

The study proved that there is a statistically significant relationship between reciprocity and consumer behavior.

Respondents' responses ranged from 78% to 60% and the study showed that there was a statistically significant relationship between personality and consumer behavior.

The respondents' answers ranged from 78% to 54%, as recommended by the study as follows: Make more efforts while maintaining the methods used now with a focus on the development of personal dimension and reciprocity training and development.