حجاجية الأصوات في عنوان كتاب (منهاج البلغاء و سراج الأدباء)‎ لحازم القرطاجني (ت 684 هـ)‎

Abstract EN

The title is considered one of the most important argumentative thresholds, which contributes to convincing the reader of the cognitive value of the written material, as it is one of the most important elements parallel to the main text, and which contributes to revealing the persuasive and influential purposes related to promoting the written and expanding its readability.

The old authors invested in the strategy of persuasion (argumentation) during the production of the titles of their works; this is for the purpose of commercial marketing (deliberative), which is what we find in the titles of ancient Arabic rhetorical and critical works.

In order to prove the argumentation of sounds in these works, we approached the title of the book (The Pathway of Rhetoricians and the Lamb of Literary Writers) of Hazem the Carthaginian (d.

684 Hidjri), by analyzing the formulated phonetic structure of its title, trying to identify its persuasive and influential dimensions of its vocal formation from argumentative and deliberative point of view.

Key words: Argumentation; Sounds; Title; Method of the rhetoricians and the lamp of literary writers.