Analysis of the e-marketing reality in Algerian banks during the period (2021-2022) : bank for agriculture and rural development Tiaret as model
Author
Source
Revue Algérien de Développement Économique
Issue
Vol. 9, Issue 2 (31 Dec. 2022), pp.273-283, 11 p.
Publisher
Publication Date
2022-12-31
Country of Publication
Algeria
No. of Pages
11
Main Subjects
Topics
Abstract EN
This study aims to shed light on E-marketing and its importance in economic institutions as a modern tool that allows the optimal use of digital technologies and information to determine the needs of target markets and provide goods and services to customers.
and through the field study at the bank of agriculture and local development of Tiaret agency, we found that the value of the regression coefficient amounted to b = (0.574)), which is less than (0.05), and the coefficient of interpretation reached r² = (0.318), meaning that e-marketing has a role in enhancing competitive advantage by (31.8%).
American Psychological Association (APA)
Midoun, Sissani. 2022. Analysis of the e-marketing reality in Algerian banks during the period (2021-2022) : bank for agriculture and rural development Tiaret as model. Revue Algérien de Développement Économique،Vol. 9, no. 2, pp.273-283.
https://search.emarefa.net/detail/BIM-1466775
Modern Language Association (MLA)
Midoun, Sissani. Analysis of the e-marketing reality in Algerian banks during the period (2021-2022) : bank for agriculture and rural development Tiaret as model. Revue Algérien de Développement Économique Vol. 9, no. 2 (Dec. 2022), pp.273-283.
https://search.emarefa.net/detail/BIM-1466775
American Medical Association (AMA)
Midoun, Sissani. Analysis of the e-marketing reality in Algerian banks during the period (2021-2022) : bank for agriculture and rural development Tiaret as model. Revue Algérien de Développement Économique. 2022. Vol. 9, no. 2, pp.273-283.
https://search.emarefa.net/detail/BIM-1466775
Data Type
Journal Articles
Language
English
Notes
Includes appendices : p. 279-282
Record ID
BIM-1466775