COVID-19 and network strategies : the impact on SMEs in the beverage sector in the Wilaya of Bejaia

Abstract EN

The aim of this article is to examine the network strategies deployed by small and medium-sized companies in the beverage sector in the Wilaya of Bejaia in the era of the COVID-19 pandemic.

to conduct our study, we relied on a quantitative approach through a questionnaire distributed to the aforementioned companies in the beverage sector located in the Wilaya of Bejaia.

the results of our exploratory research show that companies in the beverage sector have encountered constraints related to the paralysis of supply chains, cash flow difficulties and a significant loss of turnover.

to cope with the harmful effects of this pandemic, some business leaders have opted for cooperation with industrialists in the region as part of the agro-logistics beverage cluster.