The emerging markets e-commerce opportunities, during and post COVID-19 pandemic : a case study of Algeria

Abstract EN

The importance of e-commerce in emerging economies is due to the accompanying development in all activities and sectors, and its transfer from the traditional to the electronic framework by optimal use of the latest elements of technology and communications in order to achieve excellence and improve efficiency and quality of business transactions in terms to save time, effort and money.

recently, and as result of the lockdown caused by the COVID-19 pandemic developing countries, including Algeria, have become aware of the gains they can achieve by adopting facilitating electronic commerce and apply it with its components as a means to achieve its future development goals.

this study shows the benefits of e-ecommerce the emerging markets gains during and after the pandemic.