الإعلام التفاعلي: دراسة في السمات التفاعلية-والأدوار-النظريات

Abstract EN

Researchers in media and information field have been showing interest for the interactive dimension of communication operation, and this it did not start in a clear manner until the appearance of the internet as communication means that represents principal interactivity that, however, it appeared many studies which led to the study of this concept and its applications in the new mass media.

this led to converge theories that researcher specialists have been searching the influence and the role of the interactive media and its capacity influencing democracy, participation and freedom of expression.

probably its influence on the social change within these opinions that has passed to assort the characteristic and the role of the interactive media.

the interest is clear for interactive media at the academic, media, government, and commercial levels.

from this study [one] wants to wrap up the new interest and the latest developments in the information and communication science, interactive media, and determine its theoretical introduction categories.