أثر استخدام تطبيقات الذكاء الاصطناعي على تحسين أداء المؤسسة

Abstract EN

Artificial intelligence is the most important modern science that has greatly contributed to creating new ideas and knowledge by understanding and simulating the nature of human intelligence, while artificial intelligence applications have become an irreplaceable imperative for business .

this study has been designed to address the applications of artificial intelligence that can be used as an effective mechanism to improve the performance of economic enterprises, the basic concepts and applications of artificial intelligence have been highlighted and the role that it plays in gaining competitive advantage, thus examining the impact of artificial intelligence on improving the performance of economic enterprises.

the study revealed that the use of artificial intelligence applications has become essential and important to improve the performance of economic enterprises.