Communicative skills for the responsible of the public relations : theoretical approach

Abstract EN

This study aims at identifying the communicative skills that should be found in the communication that is responsible for public relations in order to be able to do his duties in the right way, either a director or an employee, he is, so, the one responsible for the public relations should have personal characteristics and several skills such as : administrative skills, work skills, technical skills, intellectual skills, learning and training skills as well as communicative skills that are considered the head of these skills mainly : reading skills, writing skills, listening and oral skills as well as digital communication skills that becomes today a necessity imposing itself as a result for the technological development and that was beneficial for the public relations.

the person responsible for the public relations uses the communicative skills in his contacts and communications with people, either internal communications or external ones and this is shown in the meetings and the communication with the media, organizations of visits, organizations of fairs and congress.

these skills can not separately be used because they are interrelated.