العلاقات العامة و إدارة الأزمات في المؤسسات

Abstract EN

This study aimed at examining the performance of enterprises and their relationship with their audience during and after crises, which foreshadows the existence of difficult situations that most enterprises are exposed to, especially those that do not possess the competencies necessary to develop appropriate solutions or take correct decisions to control the risks caused by those crises.

the purpose behind the following research is the role of public relations in crisis management which is used as a remedy for difficult and sudden problems that confront institutions or that prevent the growth of their markets.

the public relations department must be keen on building trust relations with its external audience, in addition to improving its image in front of its economic dealers.