دور الاستثمار في رأس المال البشري في تعزيز الميزة التنافسية : دراسة حالة عينة من موظفي وحدة ندرومة أثاث

Abstract EN

This study aims mainly to demonstrate the extent to which the investment in human capital contributes to enhancing the competitive advantage through a case study : nedroma furniture unity.

we are adopted descriptive and analytical approach using the stratified sample method.

to collect data, we are used interview tool and questionnaire tool.

finally, we utilized multiple regression analysis to test hypotheses.

the study concluded that there is a positive and strong correlation between the independent variable (dimensions of investment in human capital) and the dependent variable (competitive advantage).

in addition, through the regression test, we came to the most important results : the competitive advantage is not affected by the training variable, the formation, the talent recruitment because it is not statistically significant, as much as it is affected by the motivation variable, the development of competencies because it is statistically significant.