المزيج التسويقي للموارد البشرية : ركيزة أساسية للأداء الوظيفي في المؤسسة الاقتصادية : دراسة حالة بمديرية الصيانة سوناطراك-بسكرة

Abstract EN

The study aims to focus on the impact of marketing mix for human resources on job performance in the directorate of maintenance sonatrach, Biskra, using both descriptive and case study approaches, as well as the use of the questionnaire as a tool to collect data on a simple random sample of 70 individuals, of which 59 were recovered and all valid for statistical analysis.

the results show a statistic significant impact of the marketing mix for human resources on job performance and the achievement of all sub-hypotheses.

finally, let us make some recommendations, such the need to view human resource marketing as a real investment and benefit from the experiences of companies that have moved towards its applications.