Website evaluation of luxury hotels in Algeria using advanced content analysis and EMICA model

Abstract EN

This study examines the features offered by the websites of the top eight luxury hotels in Algeria, as listed in Booking and TripAdvisor in 2021.

The study is based on the extended Model of Internet Commerce Adoption (eMICA) and content analysis.

It involves a qualitative method of measurement and evaluation of the information provided by hotel websites by assessing fifty website features on the hotels' websites grouped according to the three eMICA stages and also grouped in seven dimensions determined by the content analysis.

The results of the website evaluation showed that El AURASSI hotel has more of the features than the rest of the hotels, and RODINA and SHERATON are the leading hotels in website development depth based on the eMICA model.

However, it is worth noting that luxury hotels in Algeria are not utilizing the Internet to its full potential, particularly in terms of the use of websites.