Essai explicatif sur le marketing des ressources humaines dans les organisations en mutations concurrentielle et mondialisation Modèle : groupe Cevital

Abstract EN

this research work aims to contribute explicitly, the relativity of the new marketing concept, and human resources, a new perspective transposable in all forms of economic organizations that places human resources as a relevant internal customer, two distinct disciplines of management sciences human resources and marketing are currently married to better understand the management and organizational set-up in the group Ce vital in increasingly competitive market contexts that are uncertain and complex in a globalized world.

Keywords: human resources marketing, organizational change, internal customers, human resources marketing strategy, organizational and competitive environment, behavior, loyalty, attitude, inertia