The contribution of the e-consumer in building brand awareness through social media
Author
Source
International Journal of Economic Performance
Issue
Vol. 5, Issue 2 (31 Dec. 2022), pp.108-122, 15 p.
Publisher
Publication Date
2022-12-31
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Topics
Abstract EN
This study aims to explain the importance of E-consumer participation in the process of building brand awareness through social media, and this study used an online questionnaire as well as an offline questionnaire to conduct experimental research, collected and analyzed the data of 394 samples through the approach of modeling structural equations (SEM) the study found that social media users who have a positive attitude towards the brand are the most contributing to building brand awareness.
American Psychological Association (APA)
Qadi, Abd al-Razzaq. 2022. The contribution of the e-consumer in building brand awareness through social media. International Journal of Economic Performance،Vol. 5, no. 2, pp.108-122.
https://search.emarefa.net/detail/BIM-1469546
Modern Language Association (MLA)
Qadi, Abd al-Razzaq. The contribution of the e-consumer in building brand awareness through social media. International Journal of Economic Performance Vol. 5, no. 2 (Dec. 2022), pp.108-122.
https://search.emarefa.net/detail/BIM-1469546
American Medical Association (AMA)
Qadi, Abd al-Razzaq. The contribution of the e-consumer in building brand awareness through social media. International Journal of Economic Performance. 2022. Vol. 5, no. 2, pp.108-122.
https://search.emarefa.net/detail/BIM-1469546
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 120-122
Record ID
BIM-1469546