The impact of social networks on marketing the tourist destination in light of the COVID-19 pandemic : an analytical study of the tourism agencies in Algeria
Other Title(s)
أثر شبكات التواصل الاجتماعي في تسويق المقصد السياحي في ظل جائحة كوفيد-19 : دراسة تحليلية في الوكالات السياحية في الجزائر
Joint Authors
Rajif, Nusayrah
Bin Zighiwah, Hibah Allah
Muhammad, Bin Zighiwah
Source
International Journal of Economic Performance
Issue
Vol. 5, Issue 2 (31 Dec. 2022), pp.483-494, 12 p.
Publisher
Publication Date
2022-12-31
Country of Publication
Algeria
No. of Pages
12
Main Subjects
Media and Communication
Tourism
Topics
Abstract AR
يعتبر القطاع السياحي من القطاعات الأكثر استفادة من شبكات التواصل الاجتماعي، وقد تعاظمت مكانة هذه المواقع من خلال الدور الذي لعبته في تسويق المقصد السياحي، و خصوصا المنتجات السياحية الداخلية للدول خلال فترة الجائحة العالمية (covid-19).
و لتحقيق أهداف الدراسة تم الاستعانة بالمنهج الوصفي التحليلي، و تجميع البيانات من خلال الأدبيات المنشورة و الاحصائيات الدولية و الاعتماد على مقابلة.
و خلصت الدراسة الى أن استخدام شبكات التواصل الاجتماعي ساهم في زيادة عدد الزبائن المتعاملين مع الوكالات عينة البحث.
Abstract EN
The tourism sector is considered one of the sectors that benefit the most from social networks ; the status of these sites has increased through the role they played in marketing the tourist destination, especially the internal tourism products of countries during the pandemic (COVID-19) ; to achieve the objectives of the study, the descriptive analytical approach was used, and data was collected through published literature and international statistics, as well as relying on interviews.
the study concluded that the use of social networks contributed to an increase in the number of clients dealing with the agencies of the research sample
American Psychological Association (APA)
Bin Zighiwah, Hibah Allah& Rajif, Nusayrah& Muhammad, Bin Zighiwah. 2022. The impact of social networks on marketing the tourist destination in light of the COVID-19 pandemic : an analytical study of the tourism agencies in Algeria. International Journal of Economic Performance،Vol. 5, no. 2, pp.483-494.
https://search.emarefa.net/detail/BIM-1469569
Modern Language Association (MLA)
Rajif, Nusayrah…[et al.]. The impact of social networks on marketing the tourist destination in light of the COVID-19 pandemic : an analytical study of the tourism agencies in Algeria. International Journal of Economic Performance Vol. 5, no. 2 (Dec. 2022), pp.483-494.
https://search.emarefa.net/detail/BIM-1469569
American Medical Association (AMA)
Bin Zighiwah, Hibah Allah& Rajif, Nusayrah& Muhammad, Bin Zighiwah. The impact of social networks on marketing the tourist destination in light of the COVID-19 pandemic : an analytical study of the tourism agencies in Algeria. International Journal of Economic Performance. 2022. Vol. 5, no. 2, pp.483-494.
https://search.emarefa.net/detail/BIM-1469569
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 493-494
Record ID
BIM-1469569