الهوية الرقمية للمرأة على شبكات التواصل الاجتماعي : رؤية تحليلية نقدية

Abstract EN

Social media networks have allowed women's presence to be positively confirmed away from the image of the body marketed to them in traditional media, and it has become necessary for women to be interested in how they build their identity and manage them in the digital virtual environment, employ them in the process of self-marketing and building reputations, especially with their extensive presence across social media platforms in society.

This paper aims to analyse how women manage their digital identity on social media in a different communication, social and cultural context than they used to in the traditional environment, how they present themselves and build their reputation in different ways.