بلاغة الطرفة

Abstract EN

This research paper attempts to highlight the possibility of Arabic rhetoric in non-poetic genres approach, relying on the new rhetorical approach thatis based on both the entertaining and the pragmatic dimensions.

This is done by highlighting their role in activating the rhetorical cours after long decades of being held hostage by the beautiful expression embodied in imagination and enjoyment, that was paying attention to the mechanism of the rhetorical phenomena operating in the texts for monitoring and analysis rather than exploring the rhetorical effect in the texts.

In an effort to clarify all this, we will analyze the humorous text of Abu Hayya al-Numairi (Al-Haytham bin Al-Rabee, died 183 AH) in light of the new rhetorical approach to reveal the secret of his rhetoric and the secret of his influence on the recipient esthetically and deliberately.

In this sense, we aim to demonstrate the capabilities of rhetoric to approach literary genres without limiting it to poetry only, and therefore releasing the rhetorical cours from the captivity of applying the rule to the example to further horizons, to the level of analysis mechanisms, so the rhetorical cours becomes a way for learners to acquire various linguistic skills, starting from a good understanding of texts, to the ability of tastingtheir beauty, by giving the recipient the ability to analyze and explain through possessing semantic capabilities