Investigating the visibility of foreign languages on commercial signs in Algeria : a comparative study between French and English the case study of Tiaret
Author
Source
Malek Bennbi Journal of Research and Studies
Issue
Vol. 4, Issue 2 (31 Dec. 2022), pp.38-58, 21 p.
Publisher
University Ibn Khaldoun Tiaret Ksar-Chellala Annex
Publication Date
2022-12-31
Country of Publication
Algeria
No. of Pages
21
Main Subjects
Economy and Commerce
English Language and Literature
Topics
Abstract EN
In an attempt to better understand attitudes toward the use of foreign languages in Algeria, this paper aims to investigate the use of French and English languages as a means of advertisement in Algerian commercial spaces.
The study opts for a questionnaire addressed to fifty female and male customers through a random selection.
The research sets itself as the task of describing Tiartians 'attitudes toward the presence of English and French languages in the commercial public sphere (public signs), used as a means of advertising and interaction.
The findings of this research reveal that the French language dominates the commercial spaces as a means of advertising and interaction.
It is also found that people do not pay attention to the written forms of public signs.
This research ends up with recommendations and implications for further research.
American Psychological Association (APA)
Adlawi, Abd al-Qadir. 2022. Investigating the visibility of foreign languages on commercial signs in Algeria : a comparative study between French and English the case study of Tiaret. Malek Bennbi Journal of Research and Studies،Vol. 4, no. 2, pp.38-58.
https://search.emarefa.net/detail/BIM-1470194
Modern Language Association (MLA)
Adlawi, Abd al-Qadir. Investigating the visibility of foreign languages on commercial signs in Algeria : a comparative study between French and English the case study of Tiaret. Malek Bennbi Journal of Research and Studies Vol. 4, no. 2 (Dec. 2022), pp.38-58.
https://search.emarefa.net/detail/BIM-1470194
American Medical Association (AMA)
Adlawi, Abd al-Qadir. Investigating the visibility of foreign languages on commercial signs in Algeria : a comparative study between French and English the case study of Tiaret. Malek Bennbi Journal of Research and Studies. 2022. Vol. 4, no. 2, pp.38-58.
https://search.emarefa.net/detail/BIM-1470194
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 57-58
Record ID
BIM-1470194