العلاقات العامة كإحدى الاستراتيجيات الفعالة لإدارة الأزمات

Abstract EN

Public relations is a device that connects the institution with its audience, and we can say that the effectiveness of this device has increased because of technological progress and due to the change in the world.

Also; it convey an image of the activities and services offered by the organization that satisfy the public's needs, also, by obtaining the necessary information, in addition to creating an understanding between the.

organization and its clients On the other hand, crises are a situation that has a relation with changes at different levels that require rapid intervention.

Therefore, the ability to manage and control the cries considered the real test of the human ability to confront it and deal with the critical situations associated.

with this phenomenon Our article aimed to determine the role-played by public relations as one of the adopted strategies for crisis management, as we concluded.

that the success of any institution in managing depends on the ability of controlling the situation