دوافع الشراء لدى المستهلك ومدى التزامه بالضوابط الإسلامية في الاستهلاك: دراسة وصفية تحليلية بالتطبيق على عينة من مرتادي أسواق ولاية الخرطوم

Abstract EN

The Sudanese consumer has suffered and still suffers from a lot of problems which face him during the procurement process, the research aims to highlight the inherent values of Islam which insure the procurement and enjoying goods within the frame of Islam controls and pillars, when the researcher surveys a sample conducting the field study and by using analytical descriptive approach the study is conclude several results most notably the advertisement is considered incentive and motive to a lot of consumers in procurement process moreover the majority of individuals in samples are not searching for the scientific information related to the good to identify it is advantage or disadvantage but they are looking for the extent to which it fulfils their personal desires and satisfies their physiological motives.

Most of individuals in sample believe that they spend their money in purchasing valueless things where as the consumption behavior of the majority of individuals in sample incline to massive overuse of soda, purchasing mobiles and accessories.