Digital transformation and AI in tourism : trends, challenges, and successful experiences

Abstract EN

This research paper aims to examine the tourism industry, an indispensable and productive sector that has undergone a transformative shift primarily propelled by the fourth industrial revolution.

the tourism sector has achieved a remarkable milestone by adopting digital transformation, artificial intelligence, and modern technologies, generating new, superior quality tourism products.

the underlying objective is to build intelligent cities that endorse sustainable development and meet the expectations of global tourists.

for this, this research relied on a descriptive approach by observing and collecting data.

this study concluded that several nations have demonstrated impressive progress in digitizing their cities, particularly in the tourism sector, accruing a competitive advantage and a dominant position in the global market.

furthermore, they have simultaneously attracted a significant number of tourists from across the globe, primarily due travel facilities.