Sports sponsorship and the transcription of the brand's values
Author
Source
Issue
Vol. 10, Issue 2 (31 Dec. 2023), pp.809-831, 23 p.
Publisher
Publication Date
2023-12-31
Country of Publication
Algeria
No. of Pages
23
Main Subjects
Sports sciences and physical education
Abstract EN
Sponsership is considered a crucial means of communication.
it is a mutually beneficial partnership between a sponsored entity and the sponsor, it is considered as a means of communication that allows linking a brand, product or service with an event or an activity attractive to a given public, in order to achieve communication objectives.
the objective of our research is to understand the integration of sports sponsorship in the communication strategy of the IFRI company in order to improve its brand image.
we choose the qualitative method in order to describe and analyze the impact of sports sponsorship on the brand image of the IFRI company.
the results of the research showed that the choice of sports sponsorship is in line with the positioning of IFRI as a suitable brand design.
American Psychological Association (APA)
Birkun, Kahinah. 2023. Sports sponsorship and the transcription of the brand's values. El Mohtaref Journal،Vol. 10, no. 2, pp.809-831.
https://search.emarefa.net/detail/BIM-1482403
Modern Language Association (MLA)
Birkun, Kahinah. Sports sponsorship and the transcription of the brand's values. El Mohtaref Journal Vol. 10, no. 2 (2023), pp.809-831.
https://search.emarefa.net/detail/BIM-1482403
American Medical Association (AMA)
Birkun, Kahinah. Sports sponsorship and the transcription of the brand's values. El Mohtaref Journal. 2023. Vol. 10, no. 2, pp.809-831.
https://search.emarefa.net/detail/BIM-1482403
Data Type
Journal Articles
Language
English
Notes
Includes appendices: p. 830-831
Record ID
BIM-1482403