Corporate sponsorship and social marketing in a crisis situation: case the NUTAGRA company during the COVID 19 crisis
Author
Source
Issue
Vol. 10, Issue 2 (31 Dec. 2023), pp.896-910, 15 p.
Publisher
Publication Date
2023-12-31
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Abstract EN
Through a qualitative approach and with the help of semi-structured interviews carried out with a typical sample of six people working in NUTAGRA's corporate marketing department, this work addresses the issue of corporate sponsorship and social marketing in crisis.
the objective of this study is to discuss the relationship between the actions of patronage, social responsibility and the integration of companies into society, especially in difficult times.
American Psychological Association (APA)
Ahmadi, Daliyah. 2023. Corporate sponsorship and social marketing in a crisis situation: case the NUTAGRA company during the COVID 19 crisis. El Mohtaref Journal،Vol. 10, no. 2, pp.896-910.
https://search.emarefa.net/detail/BIM-1482408
Modern Language Association (MLA)
Ahmadi, Daliyah. Corporate sponsorship and social marketing in a crisis situation: case the NUTAGRA company during the COVID 19 crisis. El Mohtaref Journal Vol. 10, no. 2 (2023), pp.896-910.
https://search.emarefa.net/detail/BIM-1482408
American Medical Association (AMA)
Ahmadi, Daliyah. Corporate sponsorship and social marketing in a crisis situation: case the NUTAGRA company during the COVID 19 crisis. El Mohtaref Journal. 2023. Vol. 10, no. 2, pp.896-910.
https://search.emarefa.net/detail/BIM-1482408
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references: p. 910
Record ID
BIM-1482408
