أثر عناصر المزيج التسويقي الرقمي في تعزيز الصورة الذهنية لقطاع الاتصالات الخليوية الفلسطيني بقطاع غزة من وجهة نظر العملاء

Abstract EN

The study's goal is to determine how the digital marketing mix (product, price, place, promotion) has an impact in enhancing the brand image of the Palestinian cellular communications sector in the Gaza strip from the clients' point of view.

one of the most crucial findings is that the product, price, place, and promotion components of the digital marketing mix have a statistically significant impact on improving the mental image of the cellular communications sector in the Gaza strip from the customers' point of view.