أسباب الانتقال من التخطيط الاستراتيجي إلى الإدارة الاستراتيجية

Abstract EN

Strategic planning is seen as a new conception that has known current economic thought.

the latter has also known new conception and terminology and this is seen through the transition from long-term planning to strategic administration.

this new terminology is the result of several economic and social factors..., and despite new definitions in the history of economic thought, the latter has retained the basic design principles.

both Ansoff and Mintezberg have significant stakes in the area of strategic planning, although the two thinkers developed early blocks.