التسويق الإلكتروني: الاستراتيجية الحديثة للتواصل مع الزبائن

Abstract EN

Marketing took on new, more effective concepts, functions and forms influenced by digital technology, but it did not exclude or disavow traditional marketing concepts and theories, but was able to benefit from them in developing or finding solutions to their problems, which resulted in the birth of what is called today electronic marketing, where organizations have become a large part of its business transactions via the internet.

our study came to answer how traditional marketing is affected by digital technology, while highlighting the new functions of e-marketing and its marketing mix.