صورة السياحة الجزائرية في المتخيل الجمعي: قراءة تحليلية للإعلان السياحي" الجزائر رحلة من القلب"

Abstract EN

This study aims to examine the image of Algerian tourism to which economic institutions are marketed by relying on strategies including advertising messages that are based on introducing the Algerian tourism product and its components, as well as drawing an image of Algerian tourism in the societal imagination.

this is what the Ooredoo telecom corporation has done through the advertisements, and this study will uncover it through an analytical study of the declaration of "Algeria, a journey from the heart" by applying the analytical descriptive survey method and relying on the content analysis tool as a data collection tool.