Determinants of entry mode and its impact on export performance : an empirical evidence from Tunisian exporters

Joint Authors

Source

Issue

Vol. 13, Issue 1 (30 Jun. 2023), pp.1-25, 25 p.

Publisher

Université Batna 1 Hadj Lakhdar Faculté des Sciences Economiques Commerciales et des Sciences de Gestion Laboratoire des Etudes Economiques de l’industrie Locale

Publication Date

2023-06-30

Country of Publication

Algeria

No. of Pages

Main Subjects

Economy and Commerce

Topics

Abstract EN

Research in international marketing literature has largely been interested in the choice of the entry mode into foreign markets.

however, such critical decisions still need more investigation.

referring to transaction cost theory, this study tests the impact of variables related to product and external uncertainties on the entry mode decision and then the impact of this latter on the firm’s export performance.

for this reason, data were collected using a questionnaire administered to 240 Tunisian exporting firms.

results showed that adaptation after sales services, product characteristics, and barriers affect the choice of the entry mode.

they also show that this has an impact on export performance.

American Psychological Association (APA)

Zawwari, Abir& Khamakhim, Ramadan. 2023. Determinants of entry mode and its impact on export performance : an empirical evidence from Tunisian exporters. Revue de l'economie Industrielle،Vol. 13, no. 1, pp.1-25.
https://search.emarefa.net/detail/BIM-1483778

Modern Language Association (MLA)

Zawwari, Abir& Khamakhim, Ramadan. Determinants of entry mode and its impact on export performance : an empirical evidence from Tunisian exporters. Revue de l'economie Industrielle Vol. 13, no. 1 (Jun. 2023), pp.1-25.
https://search.emarefa.net/detail/BIM-1483778

American Medical Association (AMA)

Zawwari, Abir& Khamakhim, Ramadan. Determinants of entry mode and its impact on export performance : an empirical evidence from Tunisian exporters. Revue de l'economie Industrielle. 2023. Vol. 13, no. 1, pp.1-25.
https://search.emarefa.net/detail/BIM-1483778