The role of social media marketing in enhancing brand image : an analytical study
Joint Authors
Source
Revue de l'economie Industrielle
Issue
Vol. 13, Issue 1 (30 Jun. 2023), pp.26-53, 28 p.
Publisher
Publication Date
2023-06-30
Country of Publication
Algeria
No. of Pages
28
Main Subjects
Marketing
Media and Communication
Topics
Abstract EN
This study tries to determine the role of social media marketing (interaction, trendiness, customization, entertainment, and E-WOM).
to enhance the brand image at Ooredoo, the questionnaire served as a tool for data collection, where a purposive sample of 276 was taken.
the study concluded that there is a contribution and an impact of the different dimensions of marketing through social media in the improvement of the brand image among customers of the company by 56.5%, and the research suggested enhancing the company's social media pages to make them more uplifting and help them build a great reputation with the target audience.
therefore, the effect is long-term.
American Psychological Association (APA)
Bu Lahbil, Asma& Taws, Gharib. 2023. The role of social media marketing in enhancing brand image : an analytical study. Revue de l'economie Industrielle،Vol. 13, no. 1, pp.26-53.
https://search.emarefa.net/detail/BIM-1483779
Modern Language Association (MLA)
Bu Lahbil, Asma& Taws, Gharib. The role of social media marketing in enhancing brand image : an analytical study. Revue de l'economie Industrielle Vol. 13, no. 1 (Jun. 2023), pp.26-53.
https://search.emarefa.net/detail/BIM-1483779
American Medical Association (AMA)
Bu Lahbil, Asma& Taws, Gharib. The role of social media marketing in enhancing brand image : an analytical study. Revue de l'economie Industrielle. 2023. Vol. 13, no. 1, pp.26-53.
https://search.emarefa.net/detail/BIM-1483779
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 52-53
Record ID
BIM-1483779