The role of social media marketing in enhancing brand image : an analytical study

Joint Authors

Source

Issue

Vol. 13, Issue 1 (30 Jun. 2023), pp.26-53, 28 p.

Publisher

Université Batna 1 Hadj Lakhdar Faculté des Sciences Economiques Commerciales et des Sciences de Gestion Laboratoire des Etudes Economiques de l’industrie Locale

Publication Date

2023-06-30

Country of Publication

Algeria

No. of Pages

Main Subjects

Marketing
Media and Communication

Topics

Abstract EN

This study tries to determine the role of social media marketing (interaction, trendiness, customization, entertainment, and E-WOM).

to enhance the brand image at Ooredoo, the questionnaire served as a tool for data collection, where a purposive sample of 276 was taken.

the study concluded that there is a contribution and an impact of the different dimensions of marketing through social media in the improvement of the brand image among customers of the company by 56.5%, and the research suggested enhancing the company's social media pages to make them more uplifting and help them build a great reputation with the target audience.

therefore, the effect is long-term.

American Psychological Association (APA)

Bu Lahbil, Asma& Taws, Gharib. 2023. The role of social media marketing in enhancing brand image : an analytical study. Revue de l'economie Industrielle،Vol. 13, no. 1, pp.26-53.
https://search.emarefa.net/detail/BIM-1483779

Modern Language Association (MLA)

Bu Lahbil, Asma& Taws, Gharib. The role of social media marketing in enhancing brand image : an analytical study. Revue de l'economie Industrielle Vol. 13, no. 1 (Jun. 2023), pp.26-53.
https://search.emarefa.net/detail/BIM-1483779

American Medical Association (AMA)

Bu Lahbil, Asma& Taws, Gharib. The role of social media marketing in enhancing brand image : an analytical study. Revue de l'economie Industrielle. 2023. Vol. 13, no. 1, pp.26-53.
https://search.emarefa.net/detail/BIM-1483779