The legal system for electronic advertisements

Abstract EN

The rapid development of electronic commerce in recent years and the spread of commercial transactions through modern electronic means prompted merchants to use the internet to market their products and services by publishing their commercial advertisements on it, as electronic advertisement is the first method to attract consumers to commercial websites, and it is also the tool that through which the consumer searches for the goods and services that he wants.

in view of the importance of electronic advertising in the marketing of goods and services, the merchant must abide by the terms of honest advertisements when presenting them, to be honest, transparent, clear, accurate, and presented in a language that the consumer understands, and to avoid false and unwanted electronic advertisements that harm the consumer.