أثر أبعاد التسويق عبر شبكات التواصل الاجتماعي في تحقيق ولاء الزبون : دراسة حالة عينة من زبائن الوكالة السياحية Weekend Sortie

Abstract EN

This study aims to examine the impact of social media marketing dimensions on customer loyalty, a descriptive analytical approach was adopted to achieve the study objectives, a sample of weekend sortie travel agency customers in Algeria was selected, and 42 questionnaires were designed and distributed, the questionnaire was analyzed using the statistical package for social sciences (SPSS) to identify the relationship between the independent variable "social media marketing dimensions" and the dependent variable "customer loyalty.

" the main result showed a statistically significant effect between social media marketing dimensions (advertising, interaction, and word-of-mouth) and customer loyalty for weekend sortie travel agency.