التحليل و التشخيص الاستراتيجي من خلال مصفوفة BCG : دراسة ميدانية الوكالة المحلية لبنك الخليج بولاية أدرار

Abstract EN

This study aimed at strategic analysis and diagnosis according to the BCG matrix of the Boston Consulting Group and applied projection at Gulf Bank in the local agency of Adrar state, by addressing the tools of strategic analysis of various types as well as the identification and evaluation of strategic activities.

The study came to a set of conclusions, most notably: the strategic activities of the bank's agency are strategically unbalanced, and the bank has efficiency in managing its strategic activities.

In terms of managing the business number, the bank's efficiency is negative in managing its business number..