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The impact of macro and micro social media influencers’ on consumer product perceptions and consumer results
Author
Source
Journal of Studies in Economics and Management
Issue
Vol. 5, Issue 2 (31 Dec. 2022), pp.809-828, 20 p.
Publisher
Publication Date
2022-12-31
Country of Publication
Algeria
No. of Pages
20
Main Subjects
Topics
Abstract EN
As industry continues to invest in influencer marketing, theorising and examining the marketer and influencer relationship is important, therefore this research aimed to investigate the influence of social media influencer type and disclosure of sponsorship in native advertising on consumer outcomes, the results showed that consumers report significantly higher product knowledge when exposed to micro-influencers, however this finding supports practitioners’ suggestions that ‘less is more’, the results also demonstrate disclosure of sponsorship leads to significantly higher levels of purchase intentions.
American Psychological Association (APA)
Qadi, Abd al-Razzaq. 2022. The impact of macro and micro social media influencers’ on consumer product perceptions and consumer results. Journal of Studies in Economics and Management،Vol. 5, no. 2, pp.809-828.
https://search.emarefa.net/detail/BIM-1487952
Modern Language Association (MLA)
Qadi, Abd al-Razzaq. The impact of macro and micro social media influencers’ on consumer product perceptions and consumer results. Journal of Studies in Economics and Management Vol. 5, no. 2 (Dec. 2022), pp.809-828.
https://search.emarefa.net/detail/BIM-1487952
American Medical Association (AMA)
Qadi, Abd al-Razzaq. The impact of macro and micro social media influencers’ on consumer product perceptions and consumer results. Journal of Studies in Economics and Management. 2022. Vol. 5, no. 2, pp.809-828.
https://search.emarefa.net/detail/BIM-1487952
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references: p. 826-828
Record ID
BIM-1487952