E-communication, e-reputation and e-marketing : new strategic supports
Other Title(s)
الاتصالات الإلكترونية و السمعة الإلكترونية و التسويق الإلكتروني : دعم استراتيجي جديد
Author
Source
Namaa for Economic and Trade Journal
Issue
Vol. 6, Issue 2 (31 Dec. 2022), pp.398-406, 9 p.
Publisher
Muhammad Seddik Benyahia University-Jijel
Publication Date
2022-12-31
Country of Publication
Algeria
No. of Pages
9
Main Subjects
Topics
Abstract EN
The integration of the company in the field of social networks will allow the managers of the company a better visibility of its economic and competitive environment, and a continuous assimilation in the field of ICT, research & development, technological innovations, and permanent connection.
Technically, process automation, ease of use, as well as speed of execution of marketing operations, such as Supply and Distribution Stimulation.
social networks have dual effects, they bring advantages, but they can generate disadvantages, such as the ence of confidentiality, and the exposure of false rumors "Bad buzz" explained by the compulsory dependence on technologies, which generates Threats and risks for the products in phase of maturity or decline, in particular following the diversifications and advertising abuses towards the users, and the increased competition, fierce and permanent.
American Psychological Association (APA)
Buri, Nasimah. 2022. E-communication, e-reputation and e-marketing : new strategic supports. Namaa for Economic and Trade Journal،Vol. 6, no. 2, pp.398-406.
https://search.emarefa.net/detail/BIM-1488709
Modern Language Association (MLA)
Buri, Nasimah. E-communication, e-reputation and e-marketing : new strategic supports. Namaa for Economic and Trade Journal Vol. 6, no. 2 (Dec. 2022), pp.398-406.
https://search.emarefa.net/detail/BIM-1488709
American Medical Association (AMA)
Buri, Nasimah. E-communication, e-reputation and e-marketing : new strategic supports. Namaa for Economic and Trade Journal. 2022. Vol. 6, no. 2, pp.398-406.
https://search.emarefa.net/detail/BIM-1488709
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1488709