The relationship between using ATM technology and achieving competitive advantage for a sample of Iraqi commercial banks

Abstract EN

This research aims to show the relationship between the ATM as one of the modern electronic banking techniques and to achieve the competitive advantage of a sample of Iraqi commercial banks in a way that enables it to survive and continue in the banking industry sector and keep abreast of developments in this sector as a result of the emergence of modern banking services, and in order to achieve the goal of the research the researcher By designing a questionnaire form directed to employees of those banks as a tool for collecting data and knowing their opinions regarding the experience of the ATM and its role in achieving competitive advantage with other banks, and in order to prove the hypotheses of the research, the results were analyzed using the statistical program (SPSS) and through a number of statistical methods to determine those The relationship, and after the analysis, a set of conclusions was reached, the most important of which was the existence of a statistically significant correlation between the use of ATM technology and the competitive advantage in its four dimensions.

Achieving a competitive advantage.