الاتصال الاجتماعي كآلية ممارستية للتسويق الاجتماعي : مقاربة نظرية

Abstract EN

This article dealt with the concept of social communication as one of the concepts associated with social change, as well as the most important mechanisms of social marketing.

The latter which is necessary in the process of social change based on intellectual, cognitive or behavioral change within society in order to achieve the public interest for it.

The article deals with the relationship between the two concepts, as well as how to employ social communication for social marketing in its various forms and means, and in particular how to employ media campaigns.