الإبداع و دوره في تعزيز أخلاقيات المنتج الوردي : دراسة استطلاعية لآراء عينة من الزبائن الداخليين في متاجر المفرد في محافظة صلاح الدين

Abstract EN

This study aimed to identify the concept of marketing creativity and what are its most important types and to know what are the ethics of the pink product that marketing science urges to apply during the practice of marketing activities, and then to know the role that marketing creativity can play in the possibility of enhancing the ethics of the pink product retail stores, where it represented The problem of the study is to determine the role of marketing creativity in promoting the ethics of the pink product, and a number of hypotheses were formulated: The current study concluded that there is an influential role for marketing creativity in promoting the ethics of the pink product, and the study also recommended the need to pay attention to marketing creativity as the tool through which stores can practice ethical marketing activities, especially in providing pink products.