الاستراتيجيات الاتصالية لإدارة السمعة الالكترونية للمؤسسة الأمنية عبر الفايسبوك: دراسة تحليلية للصفحة الرسمية لشرطة قسنطينة

Abstract EN

Security is one of the basics of Life confirmed by Maslow's Pyramid of needs, which justifies the sensitivity of security institutions in various societies, and therefore they must adopt a set of strategies in their communications with their audience, so this study sought to identify the most important strategies adopted by this security institution, in addition to monitoring its reputation and standing on the most important techniques adopted by it.

The study choose the Constantine police page and the number of publications, data was collected by interview and content analysis, and the study found that the strategies adopted by the Constantine police are diverse such as persuasion strategy, consensus building strategy and relationship building, and depends on each strategy based on the communication situation, the goals it pursues, audience, and the topics it publishes.