الدبلوماسية الرقمية المدخل الجديد لإدارة السياسة الخارجية

Abstract EN

At present time, the diplomatic practice of states is activating digital diplomacy by integrating social networking technology into the professional mechanisms of diplomats to serve the objectives of their foreign policy.

it is important for foreign ministries to deepen their commitment to the use of this technology, by taking a range of actions, including selecting staff who possess the languages and culture of the communities they work within their territory, and training diplomats before being sent abroad to use social networking technology.

the development of qualitative and quantitative indicators to assess the performance of diplomats in the field of digital diplomacy, the establishment of a comprehensive digital diplomacy body to develop a comprehensive strategy, ensuring coordination between government and semi-governmental agencies involved in the implementation of digital diplomacy, clear ly linking the objectives and means of implementation and content of digital diplomacy, establishing an appropriate regulatory structure and general guidelines for the use of social media and new communication technology, and ensuring that the well-known methodology is used in the formulation of digital diplomacy programmers and the optimal use of financial and human resources.

the content of the message to be taken into account by diplomats is to engage in a two-way dialogue at the same time, and to find the required balance between interesting information of interest to the target audience and the information that foreign ministries are trying to convey to that audience.

a message that does not attract attention will not be picked up by the target audience and therefore will not be heard or seen, and this calls for a reduction in the degree of "control" of the content of the media message in line with the change in the information environment.