أثر تنمية الموارد البشرية في تعزيز الميزة التنافسية للمنظمة : دراسة ميدانية على الشركات الدوائية العاملة في دمشق و ريفها

Abstract EN

The current study aimed to highlight the role of human resources development in achieving a competitive advantage in pharmaceutical companies operating in Damascus and its country side .The field study was conducted in the drug industry companies operating in Damascus and its countryside, where the descriptive analytical approach was adopted, and the sample consisting of (16) pharmaceutical companies was randomly tested.

Data were collected using a questionnaire to measure variables of the study : realizing human resources development and achieving competitive advantage, questionnaires were valid, and the measures were of good honesty and consistency.

The study reached a set of results : The study sample tool towards the dimensions of human resource development and competitive advantage was positive and with high availability rates, which indicates the importance of human resources development to reach the competitive advantage in drug-producing companies.

Among the three independent variables, the career path improvement and planning variable had the greatest impact on the competitive advantage variables, and the work environment improvement variable came in second place, and training was ranked third from the viewpoint of the inquirers.

The study recommended that the target of the drug-producing company is to work on developing the skills of individuals by training them and taking care to develop and improve their career path to reach the competitive advantage of these companies, Work must be done continuously to update and develop the development of the work environment.