The use of ingratiation in American shows : a critical pragmatic analysis

Abstract EN

This study deals with the use of different linguistic, pragmatic, and ideological strategies for gaining a psychological impression related to the strategic use of ingratiation to manipulate and control the minds of the audience for gaining different benefits and gaining acceptance and naturalization for different ideologies.

ingratiation is to gain favor or favorable acceptance for by deliberate effort.

the study deals with the usage of the psychological strategy of ingratiation by Will Smith in Jimmy Kimmel Live from a critical pragmatic perspective used for gaining different benefits that are promotional marketing of films, gaining fame, wealth, fans and passing the ideology of Americanism to the audience.

this study hypothesizes that Will Smith uses macro, micro, pragmatic, and sub-ingratiation strategies to gain the impression of being loved and admired by the audience and for promoting for his new films.

this study aims at investigating the linguistic, ideological, mind control strategies and the types of ingratiation strategies employed by will smith to form the desired impression related to ingratiation.

for fulfilling the aims and testing its hypotheses, the procedures used are presenting a theoretical background regarding the field of critical pragmatics, the psychological tactic of ingratiation and the ideologies of americanism and promotional marketing.

explaining the model utilized for the analysis of Will Smith’s discourse in Jimmy Kimmel Live.

Analyzing Will Smith’s discourse in this talk show according the model developed for the present study.