توظيف المثل في الأغنية العربية المصورة " الفيديو كليب"

Abstract EN

This study addresses a new method in modern Arabic literature, which is the utilization of proverbs in the Arabic video clip song.

It is used as a beautiful artistic creative form of human cultural expression, and a reflection of human experiences in life.

the importance of the study and its problem lies in the fact that the video clip of an Arabic song has a creative artistic nature that carries a valuable message to the audience.

besides, it reflects an extension of authentic Arab culture by expressing cultural richness and diversity.

the purpose of including proverbs in Arabic song is their ability to portray reality and human experience and show versatile dimensions.

the study aims to explore the use of the proverbs in the Arabic song video clip.

hence, it chooses the most conspicuous Arab songs widely used in the utilization of the proverb in its lyric context for analysis and citation.

this study comprises two parts and a conclusion.

the first part is devoted to the functions of the proverb and its characteristics, whilst the second one probes the concept of the video clip songs and the mutual relationship of the proverb to it.

finally, the researcher applies analytical models.

the study follows the descriptive analytical approach that focuses and analyzes the phenomena through the context, with the implementation of stylistics to attain the objectives of this approach.

the findings of the present study reveal that the Arab proverbs and the video clip songs are two creative artistic devices that overlap with each other and carry in their linguistic structure of semantic richness through heterogeneous contents that reflect the individual's experience in life.

the use of proverbs in the video clip song gives it intensity and congruity, as well as a lively character and rhythm, and makes it more closely cope with the consciousness of the audience which accelerates its spread, extension, and publicity.

the study recommends the necessity of carrying out further literary analytical studies on the Arabic video clip songs and exposing its implied aspects, dimensions, and stylistic phenomenon.