The impact of color element of e-advertising on social network platforms on sales growth

Abstract EN

Objective: Increased exposure on social media sites makes consumer vulnerable to digital advertising, promoting them to make a purchase.

However, concentrated marketing necessitates devising innovative strategies for intriguing customers.

This study assesses The impact of Color Element of E-advertising on Social Network Platforms on sales growth
Method: Descriptive analytical research design was adopted with the use of questionnaire as data collection instrument.

A sample of 385 respondents was randomly selected and test instrument administered on them.

Results: It showed that advertising design majorly affects the sales growth (69.6% ), Conclusion: The Color used in the E-advertising on Social Network Platforms has a positive impact on sales growth.