The impact of design element of e-advertising on social network platforms on sales growth
Author
Yusuf, Muhammad Abd al-Muizz Ali
Source
Journal of Commercial and Environmental Studies
Issue
Vol. 13, Issue 4 (31 Oct. 2022), pp.270-297, 28 p.
Publisher
Suez Canal University College of Commerce Ismailia
Publication Date
2022-10-31
Country of Publication
Egypt
No. of Pages
28
Main Subjects
Public Relations and Advertising
Topics
Abstract EN
Objective: Increased exposure on social media sites makes consumer vulnerable to digital advertising, promoting them to make a purchase.
However, concentrated marketing necessitates devising innovative strategies for intriguing customers.
This study assesses the impact of E-advertising's Design on Social Network Platforms on Sales Growth
Method: Descriptive analytical research design was adopted with the use of questionnaire as data collection instrument.
A sample of 385 respondents was randomly selected and test instrument administered on them.
Results: It showed that advertising design majorly affects the sales growth (69.6% ), Conclusion: The Design must be used on E-advertising on Social Network Platforms on sales growth.
American Psychological Association (APA)
Yusuf, Muhammad Abd al-Muizz Ali. 2022. The impact of design element of e-advertising on social network platforms on sales growth. Journal of Commercial and Environmental Studies،Vol. 13, no. 4, pp.270-297.
https://search.emarefa.net/detail/BIM-1496646
Modern Language Association (MLA)
Yusuf, Muhammad Abd al-Muizz Ali. The impact of design element of e-advertising on social network platforms on sales growth. Journal of Commercial and Environmental Studies Vol. 13, no. 4 (Oct. 2022), pp.270-297.
https://search.emarefa.net/detail/BIM-1496646
American Medical Association (AMA)
Yusuf, Muhammad Abd al-Muizz Ali. The impact of design element of e-advertising on social network platforms on sales growth. Journal of Commercial and Environmental Studies. 2022. Vol. 13, no. 4, pp.270-297.
https://search.emarefa.net/detail/BIM-1496646
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1496646