Simile as a powerful visual language tool in advertising effectiveness

Other Title(s)

التشبيه كأداة لغة بصرية قوية و مؤثرة في فاعلية الاعلان

Author

Yasin, Amirah Qadri

Source

International Design Journal

Issue

Vol. 13, Issue 6 (30 Nov. 2023), pp.349-355, 7 p.

Publisher

Scientific Society for Egyptians Designers

Publication Date

2023-11-30

Country of Publication

Egypt

No. of Pages

7

Main Subjects

Arts
Public Relations and Advertising

Topics

Abstract AR

نحن نعيش في عالم سريع الخطى حيث نتعرض بشكل متكرر لأنواع عديدة من الصور الإعلانية عبر الوسائط الإعلانية المختلفة..

التحدي الرئيسي الذي يواجه مصممي الإعلان حول العالم هو كيفية ظهور رسالتهم الاتصالية بشكل متفرد و لافت لأنظار الجمهور المستهدف..

من المعروف أن هناك أدوات في علم البلاغة تجعل النص المكتوب أكثر جاذبية و أكثر وصفا و إبداعا.

و يعد التشبيه أحد أهم هذه الأدوات لتحقيق مواطن الجمال في اللغة.

و لتشبيه أيضا يمكن اعتباره أحد أدوات اللغة البصرية في عالم الإعلان.

و يمكن اعتباره أداة ذات إمكانيات هائلة لترجمة الأفكار مما يساعد على إيجاد حلول لمشاكل تصميمية متعددة للتأثير في المتلقين و جعل الرسالة البصرية أكثر جاذبيه و تأثيرا..

تستكشف هذه الورقة البحثية عالم التشبيه و تشرح مفهومه في اللغة ثم تتطرق إلى كيفية توظيفه في ابتكار أفكار الحملات الإعلانية لجعلها أكثر فاعلية و تأثيرا من خلال استغلال كلا من التشابه و التشبيه في ترجمة فكرة الإعلان ثم الدراسة التحليلية التي تستعرض نماذج إعلانية ناجحة من حملات عالمية لتوضيح فكرة البحث

Abstract EN

We live in a fast-paced world where we're repetitively bombarded by numerous types of advertising visuals through different medias.

the main challenge facing communication professionals is how to make their message stand out.

figurative language tools may seem more appropriate for writers as they make language more interesting, descriptive, and creative.

however, figurative language tools can also be powerful solutions for visual design problems.

in the world of advertising creativity, there is a tool that holds immense potential ; the visual simile.

whereas the key to communicating visually is finding universal visual symbols that need no verbal explanation to reach your target audience faster.

visual similes are a brilliant way to connect two thoughts with minimum similarities, and use these similarities to smartly convey thoughts in a creative way that can captivate and engage audiences like never before.

this paper explores the world of visual simile and explains its concept and how it can unleash extraordinary creativity in advertising campaigns, it also discusses the benefits and techniques of incorporating visual similarity in creating appealing advertising key visuals and or ideas that are surprising, visually appealing and communicate effectively.

how is simile incorporated successfully in advertising ideation through looking closely at selected international campaigns that incorporated visual simile effectively.

finding that visual similes allow designers to present ideas in a way that target audience can immediately relate to and establish effective connections with their audience, visual figurative language through similes is as an excellent communication tool that helps convey complex ideas or advertising concepts quickly and effectively.

incorporating visual similes in advertising creativity leads to effective recognition and association of brands or products easily leading to a faster communication process.

American Psychological Association (APA)

Yasin, Amirah Qadri. 2023. Simile as a powerful visual language tool in advertising effectiveness. International Design Journal،Vol. 13, no. 6, pp.349-355.
https://search.emarefa.net/detail/BIM-1497569

Modern Language Association (MLA)

Yasin, Amirah Qadri. Simile as a powerful visual language tool in advertising effectiveness. International Design Journal Vol. 13, no. 6 (Nov. 2023), pp.349-355.
https://search.emarefa.net/detail/BIM-1497569

American Medical Association (AMA)

Yasin, Amirah Qadri. Simile as a powerful visual language tool in advertising effectiveness. International Design Journal. 2023. Vol. 13, no. 6, pp.349-355.
https://search.emarefa.net/detail/BIM-1497569

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 355

Record ID

BIM-1497569