Oral communication apprehension (OCA)‎ among undergraduate accounting and journalism students in Bangladesh

Abstract EN

Communication apprehension especially oral communication apprehension (OCA) is very prevalent among the students of Bangladesh.

Students with good academic results are often found weak in oral skills.

The objective of this study is to explore the determinants and level of OCA among the Undergraduate accounting and journalism students in Bangladesh.

Total 182 students were taken as sample size from one prominent educational institution of Bangladesh for a survey with PRCA (Personal Report of Communication Apprehension) 24 worksheet.

The Study explored if there is any significant difference in OCA depending on different variables like Department, Age, CGPA, Year, Gender and Educational Background.

The result found CGPA and educational background to have 10% and 1% significance level respectively excluding other variables.

The study adds implications for the development of a strong communication skill, the development of “good communicators” and for managing balance between academic knowledge and mass communication.