دور تلفزيون أبو ظبي في التثقيف الصحي للمرأة الإماراتية : دراسة ميدانية

Abstract EN

This study aims to find out the role of Abu Dabi TV in the Emirate women’s health education.

It examines the positive and negative roles of health-education programs, presented on Abu Dabi TV, in making some cognitive, emotional, and behavioral effects for the viewers of such programs.

To achieve such a goal, this study executes a survey (case study) on a 400-Emirate-woman sample.

And it surmises that 91% of the sample watches programs of health education on Abu Dabi TV, and that most women of the sample consider Abu Dabi TV their first choice among all TV channels and other media in terms of health education.

In addition, this study finds out that 19% of the sample prefers health-education programs to be about the mother and child’s health, rather than any other health topic.

Moreover, this study concludes that the behavioral effects of Abu Dabi TV’s health education programs are rated higher than the cognitive and the emotional ones.

Finally, 77% of the sample believes that Abu Dabi TV has an influential role in the Emirate woman’s health education.